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Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don’t need to be a writer, bu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t you need to clarify exactly what it is you are selling.

All press releases embody the theory that you have something to say and it always begins with the words: FOR IMMEDIATE RELEASE, fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

llowed by today’s date. This indicates that it’s publishable and it could just be printed or available online in a few hours.

Include the name of your city or town, and state or country to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

let people know where you are.

Next, you must tell people WHO you are, by including your CONTACT INFORMATION.

Spokesperson: That is where you include your name.

Title: This is optional,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

but if you are the owner/ceo of even a one-person business then please add it! Or your title is descriptive like dog groomer or soapmaker.

Organization: Your company’s name

Telephone: M

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ake sure you include your area code. Also, you can list more than one number.

Fax: If applicable

Email Address: Super Important!

Web Site Address: Super Important!

Heading ~ Imagine th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is is a subject heading in an e-mail that you’re using to introduce your company or products. In less than 10 words, what can you say that will cause readers to notice? For example, when I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

was promoting my innovative new product, I made certain that people knew it was unique by telling them in this heading ~ SoapCakes ~ An Innovative Way To Promote Your Business.

Each word co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

unts! The first word is what I’m selling, the SoapCakes. I added a description that uses the word ‘your’, which is a friendly way of engaging a potential customer’s attention.

OR my other

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

title SoapCakes ~ Customized For Any Happy Occasion.

In my second heading, I was guaranteeing to the reader that my product was customized, thereby making it special. And I wasn’t just mak

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng a general word like ‘occasion’ being used except by prefacing it with the word ‘happy’ --- a word we all like to see!

The body of the press release is what will really get the person thi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nking about who/what is going on. Keep it as succinct as possible. Some press releases are two pages, but if yours can be told in one, then you stand a better chance of having it read. Tr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y to keep it no more than 3 or 4 paragraphs in length.

You should use your e-mail and web addresses at least twice in the body of your press release, and again at the end. The more you get

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your name out there, the more likely you are to attract business.

Think about these selling points: What makes your company different? Can you deliver your products quickly? Internation

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lly? How long have you been in business? How long have you worked in your area? Can you supply a couple of one-sentence long testimonials with the person’s full name and location? Celebr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ity testimonials? Do you have a special offer like buy one get one free, free samples, discount prices? How do your products help others?

Allow your personality to shine through when you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

write about the products you know so well. If you make your product yourself, let us know! Is it holiday-related? If so, you might want to send it out at least 2-weeks before the upcoming

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

holiday.

Keep in mind that you want to sell your products and that to do so you must emphasize the positive qualities of what you’re selling and offer assurances to the potential customer t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hat they’re getting a good deal. What do you look for when you shop online? As a seller, do you embody those qualities?

Once you have written about your products and company, end with a b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rief summary that includes your important contact information.

The last word you write will be at the center of the page and will be either –30- or the word ‘end’

End

© 2004 By Lisa Malig

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Selecting the right conference gifts and trade show giveaways can make a world of difference in your marketing efforts. It’s so common to give away something at your exhibit booth or conference table, that all too often, marketing managers simply order some random item – or an assortment of them – so that they can hand out something printed with the company name.

Interviewers are human, and all carry with them some assumptions about different types of people. You need to recognize the most likely biases people have toward you and prepare to address these biases in interviews to minimize their impact.

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